Nike ends endorsement contract with Manny Pacquiao

Nike terminated its endorsement contract with boxer Manny Pacquiao on Wednesday after he made derogatory remarks about same-sex couples.

 "We find Manny Pacquiao's comments abhorrent," the company said in a statement. "Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community.

" Based on Pacquiao's comments, a spokesman confirmed that he is no longer on the company's endorsement roster. Pacquiao, 37, had endorsed Nike for a little more than eight years. He made his remarks on a Filipino television station earlier this week. 

"Have you seen any animal having male-to-male or female-to-female relations?" Pacquiao said. "If you have male-to-male or female-to-female [relationships], then people are worse than animals." 

Pacquiao apologized on Twitter within hours. "I'm sorry for hurting people by comparing homosexuals to animals," Pacquiao tweeted.

"Please forgive me for those I hurt. God bless!" In the tweet, Pacquiao had a video message in Filipino wearing a Nike shirt with the special logo the company has for him. read more